
SEO = Higher Page Ranking
Higher Page Ranking = More Viewers
More Viewers = Increase in potential customers |
Search Engine Optimization
When someone does a search on your company name, does it come up on the first page? Within a couple pages?
Does it come up at all?
How about when someone searches for a product, service or idea related to what you or your business offers?
Search Engine Optimization (SEO) is an important process used to attract search engines to a website.
A search engine's spider “crawls” the internet to match consumers' search terms with relevant content.
SEO increases the odds that your site will get high rankings in “organic” search results.
SEO also incorporates keywords popular with consumers into your website, making it more search engine friendly.
Interactive Studios can analyze your web site for free, and then give you an estimate based upon your site's size and needs.
Our goal is to help your business grow. SEO is one of the tools used to help shape your web site into a productive tool for marketing your product,
service or idea, giving your website more opportunity at driving sales to your business.
Contact us today to get a price quote based on your business needs. |
A Few Notes On SEO
This information was provided by Interactive Studios to help you (the web site owner / manager) understand what will help the most at getting your web site not only noticed by search engines, but given good placement in organic search results.
First, you must understand that running a search engine these days is not only a service to people looking for information on the internet, but a business in itself. When you're running a business, you want to make sure you're providing the best service possible. Over the years, search engines have evolved dramatically, and the competition in the field has grown immensely. So with knowing that, it should go without say that a search engine's goal today is to provide the most useful, relative and informative results as possible, so searchers will return next time they want to research information via the internet. With that in mind, who do you think will do best in organic search engine results; Company A: a quality company who states on their web site that they provide a certain product, or Company B: a company who provides the same product, but more costly and at a much lesser quality, but states on their web site all kinds of useful information about that product including the whos, whys, whats, wheres, whens and hows? If you guessed Company B, with the more costly product of lesser quality, you are correct. A major focus of search engines today is on relative content, although that's only a portion of the details factored into a quality SEO.
Links are another major factor in organic search engine results.
There are four types of links:
- Same site Link – a Link within your site going from one of its pages to another section in that page or web site.
- Outbound Link – a link going from your site to another site.
- Reciprocal Link - a link going from your site to another site which also has a link going back to your site.
- Back Link – a Link going from someone else's site to yours, even though your site doesn't contain a link to theirs.
Does having a lot of links on your links page or within your web site help? Well, that depends on the quality and relativity of those links. If they're links to / from a web site or web page that does not contain content relative to what your page is about or if the links are not quality links according to search engines, then no. As a matter of fact they can hurt your search results! However, if those links lead to / from pages that contain content relative to the subject of your page and are considered quality links by search engines, then they can help tremendously!!!
There are several behind the scenes details that assist in developing a quality SEO which Interactive Studios will crawl with a fine-toothed-comb during the SEO process. When you develop quality content for your site and consider having Interactive Studios develop your link campaign, it will assist tremendously in producing the desired end-result, which is high placement in organic search engine results from specified keywords / key phrases. |